[kan-did]: Indicating or suggesting sincere honesty and absence of deception. 


This is the mission I had in mind when starting The Candid - to create products that don’t need to hide behind fancy branding or expensive marketing campaigns. 

You will find that our ingredient lists are short, and recognizable. The reality is that we don’t need to look beyond what nature has given us to find the answers to our daily skin care routines. 

All of our products are palm free and vegan friendly. Many are all natural, using essential oils for fragrance and clays or plant based colourants. Just check the product descriptions to see what stamps of approval they've earned. We've got nothing to hide! 


-Jen/The Candid